Pricing Your Home to Sell: What Actually Moves the Number

Every seller wants top dollar. The good news: you control more of the outcome than you think.

Comparable sales come first

Buyers and their agents compare your home with what actually sold nearby in the last 90 days — not with what is listed. A pricing strategy starts there.

Presentation is worth real money

Decluttering, minor repairs, professional photography and video, and in many cases staging, help your home stand out online, where nearly every buyer starts.

Timing and strategy

Offer dates, pre-inspections and the right listing week can create competition. The right approach depends on your neighbourhood and property type.

Want to know what your home could sell for today? Request a free valuation.